
Market Basket Apriori Analysis
Welcome to my Market Basket Analysis project! In this project, I delve into the fascinating world of consumer purchasing patterns using the Apriori Algorithm. By analyzing market basket data, I uncover interesting relationships between items that are frequently bought together. This project not only showcases my data analysis skills but also my ability to apply machine learning algorithms to real-world scenarios. Highlights: Dataset: Kaggle's "groceries-dataset" Techniques Used: Data preprocessing, One-hot encoding, Apriori Algorithm Key Insights: Frequent itemsets, association rules, and purchasing patterns Curious to learn more? Check out the full article and detailed insights on Kaggle: View on Kaggle Please note, there is still a bit of work to be done on the analysis. https://www.kaggle.com/code/rileynoe/grocery-data-apriori-for-market-basket-analysis